We are very pleased to announce that our Wild Caught Ornamental Fish: the trade, the benefits, the facts report was highly commended in the Publication of the Year award from the Trade Association Forum.

We are very proud of this report so to be even shortlisted was great! Here’s what was said on the night about the report.


“Before we announce of the winner of the Publication of the Year, I have been asked to commend the entry submitted by The Ornamental Aquatic Trades Association, for their fantastic-looking publication designed specifically for online use.  Congratulations to The Ornamental Aquatic Trades Association.”

Programme Text:

Ornamental Aquatic Trade Association (OATA)

With increasingly negative campaigns in the media regarding the collection and keeping of wild animals, OATA wanted to examine the evidence for the positive benefits of wild caught tropical fish to the remote local economies worldwide that rely upon the trade, and demonstrate the positive impact it can have on maintaining healthy habitats in the wider environment.  OATA commissioned the University of Kent’s Durrell Institute of Conservation and Ecology to review the available scientific literature which was then produced into a 175-page report.  OATA already had a great deal of useful data, but needed some help in making it accessible for the various stakeholders.  They worked with Rubicon Marketing, whose brief was to produce an easy-to-read and visually appealing report for print as well as a digital version to share on e-mail and social media.  The resulting report contained a large number of attractive infographics to give the statistics greater impact – ‘Wild caught ornamental fish: the trade, the benefits, the facts’ was subsequently launched in May of 2016.  An important element of the report looks at the alternative livelihoods on offer to people who catch live fish and whether these are ‘better’ for them and the planet.  It also includes four case studies – with videos in the digital report – showing people talking about their livelihoods and way of life.  Hard copy reports were then sent to MPs, MSPs, Welsh AMs and MEPS, Government Ministers, officials and select committee members.  As a direct result for their hard work, OATA were invited subsequently invited to meet with Sir David Amess, MP who has agreed to raise the issues in parliament.  OATA also received letters from then Defra Minister, Rory Stewart and DFID Minister, James Wharton acknowledging the livelihood benefits of the industry and the role it can play in meeting Sustainable Development Goals.  The report was also e-mailed to organisations such as the UN, CITES and conservation charities such as the International Union of Conservation of Nature (IUCN).  The extremely valuable follow-up conversations have well and truly put OATA on the map.  Now, two fellow trade bodies have taken up the baton, cementing OATA’s position as a leader in the aquatics world.  This report represented a significant investment for a very small trade association, but it has given OATA a valuable resource to continue to share as they build on relationships with UK politicians and providing key information to members and the wider industry.

Read the digital report here.

Find out more about the report here.