Companies involved in the aquatics industry – from shop owners to dry goods manufacturers and importers – who are not members of OATA are being asked to share their thoughts on the trade association.
OATA, which was set up in 1991 to promote and protect the interests of the ornamental aquatic industry, has created a short online survey. And it’s now encouraging businesses which are not currently members to take a few moments to fill it in.
The trade body will use the feedback as part of a current project looking at the aims and objectives of the association as it plans for the future.
“We’ve asked our members recently what they think our priorities should be and if they think we’re doing a good job for them and the industry,” said OATA Chief Executive Keith Davenport. “The results showed that members are satisfied with what we’re doing and that they value our work protecting the industry.
“But what will always be more revealing is why businesses don’t join our association. This is where we can perhaps find some good ideas on how we can improve what we do to make it more attractive and meaningful to the industry we represent.
“We are obviously keen to have as many businesses join our association because it gives us political and economic clout in our work protecting and promoting the industry at all levels. So understanding why businesses don’t join as a member is very important. We hope companies will spare us a few minutes to give us their thoughts on what we do so that we can improve in the future.”