This Policy applies as between you, the User of this Web Site and OATA the owner and provider of this Web Site. This Policy applies to our use of all Data collected by us in relation to your use of the Web Site and any Services or Systems therein.

1.Definitions and Interpretation

In this Policy the following terms shall have the following meanings:


means collectively the personal information, Payment Information and credentials used by Users to access Material and / or any communications System on the Web Site;


means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Web Site;


means a small text file placed on your computer by OATA when you visit certain parts of this Web Site. This allows us to identify recurring visitors and to analyse their browsing habits within the Web Site. Where e-commerce facilities are provided, Cookies may be used to store your shopping cart and login status.


means collectively all information that you submit to the Web Site. This includes, but is not limited to, Account details and information submitted using any of our Services or Systems;


means Ornamental Aquatic Trade Association (OATA)

Wessex House, 40 Station Road


Wiltshire BA13 3JN


means collectively any online facilities, tools, services, or information that OATA makes available through the Web Site either now or in the future;


means any online communications infrastructure that OATA makes available through the Web Site either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;


means any third party that accesses the Web Site and is not employed by OATA and acting during their employment; and


means the website that you are currently using and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2.Data Collected

Without limitation, any of the following Data may be collected:

  • name;
  • date of birth;
  • gender;
  • job title;
  • profession;
  • contact information such as email addresses and telephone numbers
  • demographic information such as postcode, preferences, and interests;
  • financial information such as credit / debit card numbers;
  • IP address (automatically collected);
  • web browser type and version (automatically collected);
  • operating system (automatically collected);
  • a list of URLS starting with a referring site, your activity on this Web Site, and the site you exit to (automatically collected); and
  • Cookie informatio

3. Our Use of Data

Any personal Data you submit will be retained by OATA for as long as you use the Services and Systems provided on the Web Site.  Data that you may submit through any communications System that we may provide, will only be retained while you use or service as a member.

Unless we are obliged or permitted by law to do so, and subject to Article 5(1)(f) of the GDPR, your Data will not be disclosed to third parties.  This includes our affiliates and / or other companies within our group.

All personal Data is stored securely in accordance with the principles of The General Protection Regulations (GDPR) see Clause 9 below.

Any or all the above Data may be required by us from time to time to provide you with the best possible service and experience when using our Web Site.  Specifically, Data may be used by us for the following reasons:

internal record keeping;

a. improvement of our products / services;

b. transmission by email of promotional materials that may be of interest to you;

c. contact for market research purposes which may be done using email, telephone, fax, or mail. Such information may be used to customise or update the Web Site.

4. Third Party Web Sites and Services

OATA may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment handling, delivery of purchased items, search engine facilities, advertising, and marketing.  The providers of such services do have access to certain personal Data provided by Users of this Web Site.  Any Data used by such parties is used only to the extent required by them to perform the services that OATA requests.  Any use for other purposes is strictly prohibited.  Furthermore, any Data that is processed by third parties must be processed within the terms of this Policy and in accordance with The General Protection Regulations (GDPR).

5. Controlling Access to your Data

Wherever you are required to submit Data, you will be given options to restrict our use of that Data.  This may include the following:

a.  use of Data for direct marketing purposes, by OATA.

b.  sharing Data with third parties.

6. Your Right to Withhold Information

You may access certain areas of the Web Site without providing any Data at all.  However, to use all Services and Systems available on the Web Site you will need to sign up as a member and provided data required for membership.

You may restrict your internet browser’s use of Cookies.  For more information see Clause 9 below.

7.  Accessing your own Data

You may access your Account at any time to view or amend the Data.  You may need to modify or update your Data if your circumstances change.  Additional Data as to your marketing preferences may also be stored and you may change this at any time.

You have the right to ask for a copy of your personal Data

8.  Security

Data security is of great importance to OATA and to protect your Data we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure Data collected online.

Specifically, we utilise the following systems:

a.  TSL Transport Layer Security

b.  PCI DSS for card payments

c.  Internet security and firewalls

d.  Encryption software for backups

9. Changes to this Policy

OATA reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law.  Any changes will be immediately posted on the Web Site and you are deemed to have accepted the terms of the Schedule 1: First-Party Cookies

Name of cookie Purpose
Emporium eCommerce  enabled user basket tracking, defines a user to be a registered account or visitor. Secures shopping system.

Schedule 1A: Strictly Necessary Cookies

Name of cookie Purpose
Member Login cookie controls the members only area of the website. this cookie is not needed for non-members. the cookie determines the user logged in state and tracks access to the member section for logged in users.

Schedule 2: Third-Party Cookies

Name of cookie Purpose
Google Analytics Tracks visitor information to form a traffic report via google analytics.