OATA’s Board of Directors represent the entire ornamental aquatic industry, from importers to retailers, wholesalers to manufacturers, and are elected by members at our Annual General Meeting, held each autumn.
Directors must stand for re-election every three years. Any of our members may be nominated to stand for election to the Board of Directors; if you would like to be considered for election, please contact the current OATA Chairman or find out more about what’s involved here.
I have been working within the industry for 30 years and owned Lynchford Aquatics with my business partner for 20 years. The business itself is one of the oldest independent Aquatic Shops in the country having been established since the mid 1950’s. We specialise in all aspects of Aquatics including Marines and Ponds and over that time we have built strong professional relationships with many leading manufacturers and suppliers.
We have been OATA members for some time and understand the benefit to the industry that has been achieved by their efforts in protecting the hobby from external pressures. As such I joined the board of Directors and have witnessed first hand what goes on and contributed in representing the independent retailers and use my business experience to help where possible.
I was previously invited onto a panel of industry representatives to discuss the creation of what we now know as the Aqua Trade show and subsequently been included on the judging panel for new products. I have also attended ‘Aquatic Round Table’ events to discuss various industry issues.
I am a keen diver and travelled around the world pursuing that hobby. I also play golf when I get the chance.
I studied engineering specialising in aquarium filtration, gaining a 1st class degree. Previously I have been involved in helping many NGOs ranging from the National Lobster hatchery in Padstow, to Coral Awareness Projects. With a strong understanding of marketing, I am well aware of brand and modern communication technologies.
Through my career, I have always been in the aquatic market segment and close to the retail trade. Using my knowledge and entrepreneurial flair to start biOrb aquarium in 1999. A strong believer in animal welfare I have more recently started Seneye who provide unique internet monitoring systems for aquatic welfare. My aim has always been to try and increase the numbers of fish keepers in the UK.
I have kept fish since a small child and currently have a Koi pond along with Marine and tropical aquariums. I am also a keen surfer, diver, and motorcyclist combining these where possible with his passion for travel.
James Allison established Aquapic Water Garden Solutions in 1999, specialising in water garden projects and providing aquatic consultancy. He has kept fish since his childhood and spent thirteen years as manager of a large aquatic retail outlet. With a Masters degree in aquatic biology, his interests have involved him in editing the Water Garden Journal, and writing and lecturing widely on water gardening and aquatic science.
“I have been a supporter of OATA since its launch in 1991, convinced of the benefits it can bring to both the industry and its customers in representing the trade and promoting high standards.”
Kevin Barton has been running ALF Ltd for more than 20 years, which specialises in supplying aquatic products nationally to the trade where many of the product ranges sold are exclusively.
My name is Pete Carey. I’ve kept fish since I was 5 years old, starting with a goldfish from a fair, but this soon grown and by the time I was 13, I was propping coral and breeding clown fish! I’ve worked in the aquatics industry for almost 30 years, in retail outlets, public aquariums and zoos, starting working as a Saturday shop assistant, at the age of 15, in a local aquatic store in my home town of Bristol.
After completing my Degree in Freshwater and Marine Biology at Aberystwyth University, I then went on to complete an NVQ level 3 in Retail Operations and also a City and Guilds Zoological Animal Management qualification. I have worked in many aquatic retails, from small specialist marine only through to large chain national retailers, as well as zoos and public aquariums such Bristol Zoo Aquarium, The At Bristol Project, and the Blue Reef Aquarium Group.
After several years working as a consultant to large overseas public aquarium projects I returned to retail and joined Pets at Home, and for the last 8 years I have been the Aquatics Operations Manager for Pets at Home. I started out with Pets at Home working in stores for several years before being promoted into my present role. I have a huge passion for fish keeping, and promoting and preserving a responsible and sustainable hobby for new comers as well as existing hobbyists, and have been proud to serve on the board of OATA for the last few years.
With his first job as a ‘fish importer’, Robert has been in the aquatic import and distribution business for twenty years. In 1999, Robert founded Independent Aquatic Imports Ltd with business partner Annie Biggerstaff and they are both as passionate about the business now as they were then. The company imports and distributes ornamental fish and aquatic plants across the UK. Married with three children, Robert enjoys relaxing with family and friends and the odd round of golf.
“I joined OATA to offer my services and experience to assist the trade not only in matters directly relevant to our day to day business but also the whole trade.”
Caroline Everett runs Anglo Aquatic Plant Co Ltd, based in Enfield, Middlesex.
She was born into the aquatics industry, as her parents, David and Rosalind, founded Anglo Aquatic plant (formerly Anglo Aquarium) over 50 years ago. She has been involved in the business from a very early age. After university, she worked at Mars confectionery, designing and building production lines, but returned to the family business in 2009. Using her knowledge and experience from the corporate world, she has taken Anglo from strength to strength, focusing on quality products and customer service.
She has immense knowledge in aquatic plants and is regularly called upon to advise retailers, landscapers and consultants. She frequently hosts Capel Manor students at Anglo to enhance their knowledge of aquatics.
Neil Hardy is a founder member of OATA, a member of the board and has served on a variety of sub-committees. He has 40 years experience of the aquatics industry having started out in his father’s company in his early teens.
Neil runs Neil Hardy Aquatica Ltd with his brothers Peter and Jon and now has over 35 staff. The company has more than 3,000 aquariums and ponds and sells all types of tropical and coldwater fishes including a vast selection of the more specialist fishes which are imported and exported all over the world. The company has two additional fish farms producing and growing its own biosecure coldwater fishes.
Neil has travelled the world extensively collecting and sourcing fishes and has considerable experience building and designing fish houses, setting up shipping stations etc. Other ventures include the distribution of professional aquatic products, including the popular New Life Spectrum range of high quality fish foods.
Simon Langdale is a partner and director of Maidenhead Aquatics and has personally kept fish for almost 30 years. With over 100 stores nationwide Maidenhead Aquatics is one of largest UK retailers of livestock, plants and all aquatic hardware necessary for fishkeeping both in and outdoors. The success of these stores has been built on livestock expertise, high quality aquatic products and outstanding customer service.
Simon’s role in the business now takes him worldwide sourcing ethical and sustainable livestock and innovative products to benefit the welfare of livestock and enhance the fishkeeping experience.
Simon’s been a member of OATA for many years now and regards the role as vital to promote & protect the trade, to ensure standards of livestock welfare through the UK and identify and address issues within the aquatic industry, representing businesses on their behalf.
Our family run business Kidsgrove Tropical’s and Water Garden Centre opened in 1983 and has been a member of OATA Since its founding in 1991. I have passed both OATA Advanced diplomas and enjoyed the studying aspect which was required for these courses. Having these diplomas has also assisted my further knowledge which has been helpful to enable me to inform my customers with good quality advice and customer service.
Since we began trading in 1983 I have worked in all aspects of this trade from retail sales, stock control, preparing the necessary book work which is required. As a small independent retailer established in this industry for over 30 years I believe I can assist and encourage other smaller retailers to the board to make them aware of OATA and what they have to offer and I am committed to help the association in any way to help safeguard our members and the industry.
Having spent the last year as a new blood member on the OATA board I bring forward the views and opinions of the smaller independent bricks and mortar retail stores to the board so to help secure the future of the aquatic industry. Over this period of time I have being working with OATA towards a goal to help with a particular interest of mine which is the inconsistency of local authorities issuing pet licenses throughout the United Kingdom.
My hobbies include gardening and after all these years I am still a keen aquarist with a special interest in aquatic gardening and custom built aquarium installations.
Dr David Pool
I have been involved in the UK aquatics industry for 30 years, initially with Tetra and I held positions in marketing, sales, global brand management and latterly running the UK and South African businesses.
In 2013 I launched my own business FishScience Ltd which provides a range of aquarium and pond foods.
I have been an active director of OATA (and previously OFI UK Ltd) for 22 years holding various positions including chairman and vice Chairman. I am currently the Chairman of OATA Impact Ltd, the company that runs the very successful AQUA exhibitions.
I believe my broad expertise in sales, marketing and general business management, together with my experience and knowledge of the UK aquatics industry enables me to provide valuable input into the board of OATA., something I would like to continue to do in the foreseeable future.
Pete Smith runs Aquasense (UK) Ltd.
Dr Donna Snellgrove
Dr Donna Snellgrove is the manager of the fish team at WALTHAM, the centre for pet research which is part of Mars Petcare.
Donna has a BSc degree in biological sciences specialising in marine biology from the University of Plymouth, which she followed with an MSc in biological research methods from Exeter University. She then returned to Plymouth to do a PhD in fish nutrition and physiology. Her research, sponsored by an Aquafeed company, investigated the availability and fate of minerals from various raw materials in diets for production rainbow trout. Her post-doctoral research based at the University of Connecticut (US), involved culturing seaweed (Porphyra sp.) for use in integrated aquaculture systems.
Simon Strode works for Tetra. He has have worked in the aquatic industry throughout most of his career, working for fish importers, retailers, wholesalers and manufacturers, even landscapers, all of who have been OATA members.
Simon also plays an active role on the PFMA (Pet Food Manufacturers Association) as part of the fish group to help them gain an understanding of the aquatics trade and to ensure that as an association new to the aquatics trade they are aligned with the way the trade operates and conducts itself.
As Managing Director of Tropical Marine Centre, Paul is responsible for the entire UK operations of TMC’s four sites, and ensuring that it upholds its position as Europe’s leading supplier of the highest quality, ethically-sourced marine livestock to the trade.
The company also manufactures and distributes a range of quality, innovative products for the aquarium, planted aquarium and pond.
Ben started his career in aquatics after a vested passion for aquatics lead him to a position in the specialist retail sector. After several years working in the retail side of the industry, Ben moved into a B2B sales position, first working for a distributor of specialist marine and aquarium products then moving on to work for one of the UK’s major specialist aquatic wholesalers. In 2007 Ben joined Tetra, where is held several different roles, before moving on in 2015 to join the leading pet company Pets Choice to head up the sales division.
Head of retail sales, Ben is responsible for growing the business within the pet trade both in the UK and internationally, with a sales team reporting into him. Ben is also instrumental in building relationships within the Grocery sector and expanding the breadth of the Pets Choice business.